Kevin Hoffman: Co-Designing Content

Sure, we don’t like sitting in meetings. They can be ragged speed bumps in our process; necessary evils used to secure agreement without incurring excessive tire damage. But it doesn’t have to be that way.

By treating face-to-face collaboration as a design problem, that time together can become a tool more effective than any audit or content modeling you develop alone. Kevin will show you a selection of simple ideas and approaches that structure collaboration time, get actionable results, and help course correct when meetings aren’t hitting the targets that they should, even if you aren’t in charge.

You’ll facilitate agreement faster in content discussions, manage feedback better, and explore content strategy problems in productive, inspiring multi-hour workshops. You’ll leave with skills and approaches that empower teams to conceive of (and build) better approaches to getting things done. Join this session to learn more about:

– The power of working in groups, and why it sometimes falls apart
– Facilitation fundamentals, including conversation patterns
– Managing different expectations using group risk assessment
– Group protocols you can use right away for understanding and building responsive content models and getting from content to product

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