Speaker: Rasmus Andersson – Software Painter, Playbit Did you ever notice your cursor is solid when you’re typing but blinking when you’re not, and that is true in every text editor? There are hundreds of primitives in UI design that started small—little choices made by designers—and later turned into norms used by the industry. But […]

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Product Designer at Netflix, Navin Iyengar reveals how Netflix applies experimental thinking to design using A/B testing and tells us how to design like a scientist at Awwwards Conference San Francisco. Subscribe now for the latest talks and interviews from digital design industry leaders: https://www.awwwards.com/subscribe/

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Speaker: Jared Spool We are in an age where poor user experiences become the focus of nationwide attention. One doesn’t need to look beyond recent catastrophes, such as Apple’s iOS6 Maps, Healthcare.gov, and the demise of Blackberry’s smartphone to see the necessity of getting the experience right. Yet, what do we know about ensuring our […]

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Jakob Nielsen presents his UX directions for the future: How UX roles will evolve, and how UX involvement can solve major challenges for the world.

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Presenting Research Findings: At Dropbox, our research team often uses workshops to share findings with stakeholders and bring the findings to life. We’ve found them to be very impactful. In this talk I’ll present the best practices on running these. About the speaker: Paige Bennett is a Senior Design Researcher at Dropbox, http://twitter.com/paigenomadgirl About the […]

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Design like a Scientist: A/B Testing UX at Netflix: Navin Iyengar, UX London

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In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

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Julie Zhuo, vice president of product design at Facebook, describes how the development of new features starts with three questions: What people problem are we solving? How do we know it’s a real problem? And how will we know if we’ve solved it? Zhuo explains how answering those fundamental questions at the outset reveals the […]

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Adrian Franks is a design director and creative strategist at IBM. At IBM he worked to design and develop the Creative Toolbox, which helps designers and product managers familiarize themselves with the various tools available to prototype and create new products.

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