Though design research has become common practice at product companies, it often produces insights that slip into the hazy distance as documents get lost on a hard drive, or ignored by someone in a different department. Worse still, efforts get duplicated when communication breaks down.
UX teams have design research down to a science, but few have discovered a way to connect qualitative and quantitative data, and long histories of research into a central clearinghouse that can be shared, searched, and maintained by different teams. Open access to information strengthens the connections between teams, and supports a general culture of inquiry. In this talk, Aarron will share practical methods to get off the research treadmill and get started building connections between data and teams.