What do an overnight 40% drop in road accidents, a night in on the sofa watching TV and a good night’s sleep have to do with digital product design? Humans only have limited mental capacity and no-one is ever operating at 100%. We are all influenced by the world around us and by how our […]

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For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a […]

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An average abandonment rate in eCommerce is around 65–68%. Often it’s caused by ambiguous buttons, labels or copywriting as well as severe problems related to finding or understanding products as well as slow and painful checkout experience. We can’t bring the abandonment rate to 0, but we can shave off at least 10% with some […]

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In this session you will learn easy and comprehensible steps to catch the most common UI/UX problems, why they are a problem and how to fix them. This no-fluff-easy-to-comprehend-system is perfect for developers and everyone else who wants to give their user the best experience possible. NDC Conferences https://ndcsydney.com https://ndcconferences.com

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Design has been clamoring for a seat at the table for ages. And, all of the sudden it’s happening. Designers at startups and big companies alike are increasingly being brought into leadership discussions. In my job at GV, I see designers across a broad range of companies and I’m very worried that many designers are […]

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You can study all the methods of UX design, but what do you bring to your work? Adaptive Path Co-Founder Jesse James Garrett has spent more than 15 years working alongside some of the most talented designers in the world. In this talk, he shares the personal qualities that he’s seen make them successful and […]

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Physical products require all design decisions to be made up front, before mass production begins. But digital products never stop evolving, extending the role of the designer and introducing new decision-making methods. One example is A/B testing, where groups of users are shown different versions of a product and their aggregate behavior is analyzed to […]

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An way finding app concept video which I made to showcase the store visitors needs, the solution and the app interaction.

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The social critic Paul Goodman once wrote that “technology is a branch of moral philosophy, not of science.” His point was that decisions on how to shape the world through technology were inherently moral choices, concerned with how we ought to live. Our library UX work is no different. Our user research methods are moral […]

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