Adrian Franks is a design director and creative strategist at IBM. At IBM he worked to design and develop the Creative Toolbox, which helps designers and product managers familiarize themselves with the various tools available to prototype and create new products.

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Understanding your user’s problems is one of the most important things to do when making a new product. But it’s all too easy to make simple mistakes that completely screw up your user research. Andrew has mined his experience, picked seven top mistakes and offers advice on how to avoid them. Andrew Harder is currently […]

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