For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a […]
Read moreWhat separates a good design from a bad design are the decisions that the designer made. In this hour-long video, recorded live at An Event Apart San Diego 2010, Jared Spool explores the five styles of design decisions, showing you when gut instinct produces the right results, and when designers need to look to more […]
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