We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

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Design has been clamoring for a seat at the table for ages. And, all of the sudden it’s happening. Designers at startups and big companies alike are increasingly being brought into leadership discussions. In my job at GV, I see designers across a broad range of companies and I’m very worried that many designers are […]

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Facebook’s “like” and “share” buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook’s director of product design, outlines three rules for design at such a massive scale—one so big that the tiniest of tweaks can cause global outrage, but also so large […]

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David McCandless turns complex data sets, like worldwide military spending, media buzz, and Facebook status updates, into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut — and it may just change the way we see the world.

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Engineering a website is equal parts vision and adaptation, responding both to how users navigate the site and what new goals of the organization have emerged. Rochelle King, the senior designer at Spotify, walks us through the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data, and the […]

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Showing a series of inspiring, unusual and playful products, British branding and design expert Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.

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In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

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You can study all the methods of UX design, but what do you bring to your work? Adaptive Path Co-Founder Jesse James Garrett has spent more than 15 years working alongside some of the most talented designers in the world. In this talk, he shares the personal qualities that he’s seen make them successful and […]

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Physical products require all design decisions to be made up front, before mass production begins. But digital products never stop evolving, extending the role of the designer and introducing new decision-making methods. One example is A/B testing, where groups of users are shown different versions of a product and their aggregate behavior is analyzed to […]

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