Screens have taken over our lives. Most people spend over eight hours a day staring at a screen, and some “technological innovators” are hoping to grab even more of your eyeball time. You have screens in your pocket, in your car, on your appliances, and maybe even on your face. Average smartphone users check their […]

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Where does a product start and a service end? Does it matter? The rise of digital has brought product and service together. The bad news is that our products are now more complex than ever. The good news is that a set of methods for dealing with complexity has emerged. Through a series of detailed […]

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Businesses need to figure out how to get more of the right things to market faster. Having got lean and agile, maximised their marketing spend and digitally transformed, what holds businesses back is their ability to agree what to do, and change. Having worked with billion dollar businesses, Engine has learned a lot about what works […]

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Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns. Samuel shares strategies that help […]

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Sian describes what the Jobs to be Done (JTBD) technique is, how it can be used to design products, and presents case studies to illustrate how JTBD has been applied at Intercom. This is the story of how she spent the last 2 years using a technique called Jobs to be Done (JTBD) to research […]

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In a world run by computer programs that make decisions or solve problems for us, can we leverage algorithms and machines to complement and augment human creative practice? In this talk, Lysandre explains how Generative Design is reshaping the creative process within Nike Innovation; giving designers access to a tool they never had access to before, […]

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The 20th century challenge was to design a world of useful new machines. Form Followed Function. The rise of consumer culture introduced empathy and user-centric design. Form Followed Emotion. We are now entering an era of quantification and automation. Every person, place, and thing is being written about, annotated, digitised, and automated. Machines and services […]

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Uber started to solve a simple problem: how do you get a ride at the touch of a button? Six years and more than 2 billion trips later, Uber continues to grow in more than 450 cities in 74 countries. Uber is a different company, with a diverse set of products and the design challenges […]

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Lightning Talk at World IA Day Zürich, 18. Februar 2017 Abstract: At TestingTime, I gain great insights on what type of user research methods are applied by our customers. During 2016 we observed interesting trends on how user research methods changed, especially the combination of qualitative and quantitative research. Which user research methods are popular […]

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Web apps are considered to work online only. When the Internet connection drops, the app usually stops functioning. Although in such situations we cannot enable the whole functionality, we can still let our users continue their work and thus give them good user experience. In this talk I will share design principles and implementation strategies […]

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