Building effective personas is an important part of Product Development. It is essential for companies to understand the types of customers that use their product, or could use their product. However, the personas we produce are often full of extraneous, irrelevant, and fake information, and cannot be used to create Product Development Roadmaps. Based on […]

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This montage illustrates the various animations created for the HTC Touch Diamond TouchFLO user interface.

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People are busier than ever. The UX karmic cycle can create positive experiences for them, which in turn drives business. We’ll point to ten specific principles for making your users’ lives easier—UX Mantras that can bring change for good. From typography to spacing to plain language, we’ll keep it fast, simple, and packed with common […]

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