What do an overnight 40% drop in road accidents, a night in on the sofa watching TV and a good night’s sleep have to do with digital product design? Humans only have limited mental capacity and no-one is ever operating at 100%. We are all influenced by the world around us and by how our […]

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For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a […]

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An average abandonment rate in eCommerce is around 65–68%. Often it’s caused by ambiguous buttons, labels or copywriting as well as severe problems related to finding or understanding products as well as slow and painful checkout experience. We can’t bring the abandonment rate to 0, but we can shave off at least 10% with some […]

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Designers often complain that other people don’t know what they do. Let’s explore why this happens through the lenses of social identity theory, category theory and linguistics to help understand why it happens and what we can do about it.

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In this live audio podcast Roman will tell stories with sound and music about the small innovations that solve big problems and just make life more delightful and interesting.

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In big companies, everybody – including the management board – claims that they work for the good of the customer. And nobody knows what it actually means. As a designer with several years of experience in a big tech enterprise, I want to share with you my thoughts on UX professionals’ role in shaping the […]

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In this session you will learn easy and comprehensible steps to catch the most common UI/UX problems, why they are a problem and how to fix them. This no-fluff-easy-to-comprehend-system is perfect for developers and everyone else who wants to give their user the best experience possible. NDC Conferences https://ndcsydney.com https://ndcconferences.com

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Demystifying the UX toolbox: creating an effective framework

When companies or organisations embrace User Experience (UX) and its tools, such as personas and wireframing, inevitably these activities become over-formalized into a process that favours easy costing and planning without necessarily putting the problem into context. It is easier to focus on the list of deliverables than to take time to understand what’s the […]

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“We build mental models of how the world works and then we apply them to new situations.” In the Decision and Choice making session, User Experience Designer and author Joe Leech talks from a user experience perspective on how to understand the psychology of decision making. All our past experiences helps us make decisions in […]

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