Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns.

Samuel shares strategies that help you stop hemorrhaging signups. You’ll learn to create quality onboarding experiences that target your users’ frustrations and move them from A to B in their lives, instead of just A to B in your app.

ABOUT SAMUEL HULICK

Samuel has combined UX savvy and a cat-like curiosity for measuring UX impact to become an expert in onboarding. His approach is shaped by over a decade of web experience, theories taken from behavioural psychology, video game design, and even filmmaking

Samuel Hulick’s talk “Growing Your Userbase with Better Onboarding”

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