Understanding your user’s problems is one of the most important things to do when making a new product. But it’s all too easy to make simple mistakes that completely screw up your user research. Andrew has mined his experience, picked seven top mistakes and offers advice on how to avoid them.
Andrew Harder is currently a Design Researcher and Experience Strategist at eBay, leading their research for consumer selling and Europe. He has a long history working at various startups, Nokia and the UK Ministry of Justice Digital Services.