Physical products require all design decisions to be made up front, before mass production begins. But digital products never stop evolving, extending the role of the designer and introducing new decision-making methods. One example is A/B testing, where groups of users are shown different versions of a product and their aggregate behavior is analyzed to […]

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An way finding app concept video which I made to showcase the store visitors needs, the solution and the app interaction.

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The social critic Paul Goodman once wrote that “technology is a branch of moral philosophy, not of science.” His point was that decisions on how to shape the world through technology were inherently moral choices, concerned with how we ought to live. Our library UX work is no different. Our user research methods are moral […]

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Vitaly Friedman was hosted by UX Lausanne 2017. —- Jane will draw on her experiences from across her career, focusing specifically on The Telegraph and MOO. She will present four case studies from The Telegraph, each one emphasizing a particular aspect of design methodology. They will exemplify how her processes evolved to allow her team […]

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Adrian Franks is a design director and creative strategist at IBM. At IBM he worked to design and develop the Creative Toolbox, which helps designers and product managers familiarize themselves with the various tools available to prototype and create new products.

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In addition to be being cofounder of design and invention studio, Special Projects, Adrian is also a magician and a full member of the magic circle. In this talk he reveals how the process magicians use when designing new illusions can be applied to design. This talk offers a unique perspective on designing magical user experiences which surprise and delight […]

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Screens have taken over our lives. Most people spend over eight hours a day staring at a screen, and some “technological innovators” are hoping to grab even more of your eyeball time. You have screens in your pocket, in your car, on your appliances, and maybe even on your face. Average smartphone users check their […]

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Where does a product start and a service end? Does it matter? The rise of digital has brought product and service together. The bad news is that our products are now more complex than ever. The good news is that a set of methods for dealing with complexity has emerged. Through a series of detailed […]

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